Choose Your Region

SOLE Featured on The Apprentice UK — Episode 9

“We've just sold 100 pair of SOLE's!” screamed Naomi of Team Stealth. Episode 9 of the BBC's hit show The Apprentice was focused upon selling to trade. In this episode the teams had to select groundbreaking and unusual products from around the world to introduce into the UK market. Out of five presenting countries Team Eclipse chose to represent Sweden, while Team Stealth chose Canada. Each team had three products from their selected countries to sell to London retailers and only a day in which to do it. After losing the last six tasks, Team Stealth was eager to break the streak.

One of the three products represented by Canada, was SOLE Custom Footbeds. SOLE was identified by the Canadian Trade Commission as an attractive brand with lucrative potential in the UK market. Team Stealth recognized this potential and ultimately won their task because of their sale of SOLE Footbeds. The owner of King's Road Sporting Club was impressed by SOLE after Team Stealth presented the footbeds to him. “It's only 'cause we haven't seen anything like this before — and I can smell it's right”, was his response.

Watch the Episode 9 recap video and read the summary for more information.

About SOLE Custom Footbeds

SOLE Custom Footbeds are heat-moldable insoles designed to fit your unique feet. Because no two feet are the same, custom moldable insoles ensure a proper fit from forefoot, through the arch to the heel. The support and enhanced stability from SOLE results in greater comfort and overall performance. SOLE can also help with any multitude of problems from tired sore feet, ankles, knees and back chronic pain, or even plantar fasciitis. SOLE Custom Footbeds are great for anyone standing on their feet for prolonged times, athletes and active people.

About The Apprentice

The Apprentice is a hit BBC reality show that features sixteen business candidates all competing to win a six-figure salary and become the next apprentice of multi-millionaire Sir Allan Sugar. The Apprentice UK Series 3 is currently screened at 9pm on BBC1 every Wednesday with approx 5 million viewers and repeated on BBC2 the following Tuesday with approx 2.5 million viewers. In 2007, the show was nominated for a British Academy of Film and Television Arts (BAFTA) Award again, having won two BAFTA awards in 2006, as well as awards at Banff Television Festival and many others.

Show Details

Episode 9: Wednesday May 23rd, 9pm on BBC1
Episode 9 Repeat: Tuesday May 29th, 9pm on BBC2
Episode Recaps
Show Information